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BetterWork Media Group (BMG) — Your GTM Media Partner in HR & L&D
Transform your B2B marketing strategy with the leading media platform connecting you to senior HR, L&D, and talent executives who drive workforce decisions at the world's most important organizations.
B2B marketing to HR and learning leaders is more complex than ever. Enterprise decisions involve 10+ stakeholders and buyers consume 13+ pieces of content before engaging vendors; making trust, consistency, and credibility essential to winning the deal. (Advertising Week; MarTech)
BetterWork Media Group (BMG) is the leading media platform serving senior HR, L&D, and talent executives. Through Chief Learning Officer and Chief Talent Officer, we connect your brand to a 275,000+ strong network of budget-holding decision-makers who influence workforce strategy at the world’s most important organizations.
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Our Brands
Since 2003, CLO has been the definitive resource for senior executives overseeing learning strategy and investment. Home to the original CLO Symposium, CLO supports leaders shaping the future of corporate learning.
Formerly Talent Management, CTO (relaunched in 2024) serves senior talent executives focused on aligning workforce strategy with business goals. CTO is the home to the #1 conference in talent management, Chief Talent Officer Summit.
Who We Reach
Serving a powerful and diverse audience BetterWork Media Group delivers direct access to senior HR, L&D, and Talent executives with budget authority, the decision-makers who influence workforce strategy and investment.
- 275,000+ senior professionals across HR, L&D, and talent management
- 67% Director level or above, with average budget influence of $500K+ annually
- Decision-makers including CLOs, CHROs, CTOs, and senior talent leaders
- Representation across all major industries: Technology, Financial Services, Healthcare, Manufacturing, Retail, Higher Education, and Government
- Engagement from 100% of the Fortune 500
Why it Matters:
Your message is trusted, remembered, and positioned at the moments that drive executive decisions forward.
What We Offer
BetterWork Media Group gives you the tools to reach senior HR, L&D, and Talent leaders with credibility, scale, and measurable ROI. Whether your goal is to build thought leadership, generate qualified leads, increase brand visibility, or accelerate conversions, our platform ensures your message reaches executives with real purchasing power.
Thought Leadership & Strategic Partnerships
Corporate Membership
Launched in 2024, this exclusive opportunity connects your organization with BMG's vibrant L&D and talent management communities. Benefits include premium content placement, podcast visibility, custom video, advertising discounts, and VIP treatment at major events. It's your gateway to amplifying influence while supporting the evolution of workplace learning. Membership super charges your media campaigns through strategic placements and content collaboration with BMG's award winning editors. Plus, receive special member rates on CLO Symposium and Chief Talent Officer Summit sponsorships.
Integrated Media Packages
These comprehensive bundles provide strategic combinations of webinars, content creation, e-blasts, and event sponsorships tailored to different budget levels. From Elite to Signature packages, these solutions maximize your reach to 275,000+ decision-makers while simplifying your marketing efforts. Integrated campaigns deliver maximum awareness, thought leadership and lead generation results.
Event Sponsorships
CLO Symposium & Awards
Sponsor the learning community's premier event for senior-level L&D decision-makers in a dynamic virtual format. This includes opportunities to participate in panel discussions, workshops, and awards ceremonies recognizing excellence in learning and development. Anticipated audience: 1500+ senior L&D decision makers from around the globe.
Chief Talent Officer Summit
Position your brand at this pivotal event for senior-level HR decision-makers, connecting directly with high-level talent officers who have significant purchasing power. The virtual format provides extensive engagement without travel requirements. Anticipated audience: 500+ senior HR & Talent Management decision makers from around the globe.
Breakfast Club Series
Secure exclusive sponsorship of these popular 2-hour virtual deep dives on critical industry topics, held throughout the year. Each event attracts learning executives and HR/talent professionals seeking actionable insights. Anticipated audience: 500+ senior L&D, HR, Talent Management decision makers from around the globe.
Webinar Solutions
Sponsored Webinars
Position your company as a thought leader with webinars hosted and marketed by Chief Learning Officer or Chief Talent Officer, reaching your target audience with turnkey implementation.
Spotlight Webinars
Developed and moderated by BMG's editorial department, these webinars allow organizations to associate with editorially driven content while generating quality leads.
Webinar Replays
Maximize existing content by replaying previously recorded webinars to fresh audiences, generating new leads with minimal additional effort
Showcase Webinars
Present a case study followed by a product demonstration in this efficient 30-minute format that provides context and solution details.
Research & Content Assets
Research & Custom Content
Generate high-credibility data and insights through custom surveys, white papers, executive summaries, and key findings documents that can be co-owned with BMG.
White Papers & Case Studies
Showcase solutions and leverage expertise through two-page assets featured in CLO/CTO publications and digital platforms, generating unlimited leads
Lead Generation Solutions
LeadStream Content Syndication
LeadStream is BMG’s innovative lead generation solution that combines the impact of a webinar replay with the strategic syndication of your on-demand assets (videos, PDFs). This hybrid approach engages your audience through valuable content, ensuring you reach the right decision-makers. With a Pay-per-lead model, you receive qualified leads from targeted L&D and talent/HR leaders. Targeted leads start at 50. Webinar replay averages 500+ registrants, making lead stream a powerful solution to drive top of funnel and mid funnel leads. Add on a live webinar and a demo webinar for a full pipeline campaign.
Account-Based Marketing (ABM)
Target specific accounts through customized campaigns that leverage BMG's subscriber data to create precision-targeted initiatives. 76% of marketers say ABM increases win rates and deal size across target accounts. (Source: Terminus 2025 State of ABM Report) Ask us how we can help.
Brand Visibility
Website Advertisements
Enhance brand visibility through native advertising, ROS banner ads, and welcome interstitials on BMG's highly trafficked websites that reach decision-makers seeking solutions.
Sponsored Content Newsletters
Place your brand directly alongside award-winning content in CLO Connection and CTO Connection newsletters, reaching 172,000+ and 116,000+ subscribers, respectively.
Sponsored E-Blast
Deliver custom messages directly to CLO and CTO subscribers with complete creative control and detailed reporting on campaign performance
Resources
We've curated resources just for you. Download below!
The CMO's Guide
Priorities and Pain Points of
Chief Learning Officers
Priorities and Pain Points of
Chief Talent Officers
CMO Connection Blog
The CMO's Q4 Checklist:
Turning Year-End Spend Into 2026 Pipeline
Published: October 14, 2025
As 2026 media planning ramps up, CMOs have a unique opportunity to turn late-year budgets into foundational pipeline momentum. But there’s a hidden cost many underestimate: delays in media buys invariably slow down the deal cycle.
In this post, we’ll show how those delays cascade through buyer engagement, momentum, and sales timelines and why brands that act early gain advantage.
The Media Planning Pivot: How to Adapt 2026 Budgets for AI, Intent & Multi-Channel Orchestration
Published: September 29, 2025
As 2026 media planning and budgeting reach full speed, CMOs are rethinking not just where they invest, but when and how. Across B2B marketing, the era of chasing impressions is giving way to a more intelligent, orchestrated approach: one that combines AI, intent data, and multi-channel strategy to build measurable pipeline. As enterprise buyers becomes more selective and harder to reach, every media decision now has a direct line to revenue.
The challenge? Timing, integration, and accountability. The solution? Planning early, integrating smarter, and aligning every dollar to demonstrable business outcomes.
5 Webinar Trends CMOs Can't Ignore
When Marketing to HR and Learning Leaders
Published: August 26, 2025
Webinars continue to stand out in B2B marketing for their ability to engage decision-makers, particularly senior HR and learning executives, such as CLOs, CTOs, CHROs, and people leaders. These professionals crave substance, strategy, and solutions that deliver measurable impact.
Recent benchmarks confirm what CMOs know: webinars remain incredibly effective, but only when thoughtfully executed. Here are five key trends you can follow to make your webinars not just seen, but trusted and acted upon.
Influencing the Invisible: How Thought Leadership Helps CMOs Reach the Hidden L&D and HR Buyer
Published: July 30, 2025
As a CMO selling to enterprise learning and talent leaders, your primary buyers - CLOs, Chief Talent Officers, and CHROs - may be visible in your CRM, but they’re only part of the story.
According to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report, more than 40% of B2B deals stall due to misalignment within buying committees. That’s because decision-making isn’t confined to titleholders anymore; it’s distributed across “hidden buyers” like finance, procurement, IT, DEIB officers, and operations leaders. And in HR and L&D deals, these stakeholders are particularly influential.
The big takeaway? Your brand's ability to reach and influence these hidden buyers often determines whether you close the deal or lose to someone else who better understands their world.
The CLO–CTO Alliance: What Savvy B2B CMOs Must Understand About Their Buyers
Published: June 26, 2025
If your company sells to HR and learning leaders, your marketing success depends on more than compelling messaging or flashy creative. It depends on deeply understanding the evolving power dynamics, priorities, and pressures your buyers face, and today, one of the most important forces shaping those priorities is the relationship between the Chief Learning Officer (CLO) and Chief Talent Officer (CTO).
As these two roles converge to drive workforce strategy, they’re also influencing how decisions are made, which investments get prioritized, and what kinds of partners they trust.
Why Long-Term Brand Building Matters in B2B
Published: May 15, 2025
As today’s B2B buyers increasingly rely on brand familiarity when making decisions, a long-term approach to brand-building has never been more critical. Research shows that 95% of B2B buyers are not actively in the market at any given time, meaning successful marketing is about creating ongoing connections that establish your brand as a trusted choice when they are ready to buy. BetterWork Media Group supports this approach with year-round engagement strategies that keep your brand visible to L&D and HR decision-makers across trusted content, courses, and events.
BMG is the Key to Reaching Enterprise Leaders
Published: April 8, 2025
Effectively engaging today’s enterprise decision-makers requires a strategic approach that goes beyond standard advertising. According to Advertising Week’s insights into the enterprise B2B buyer’s journey, decision-makers rely on a series of trusted touchpoints before committing to a brand. For marketers aiming to reach learning and talent management leaders, aligning with a single, comprehensive media partner is key. That’s where BetterWork Media Group comes in.
Investing in One Trusted Partner Maximizes Impact
Published: March 3, 2025
As marketing budgets become more strategic, the question isn’t just where to advertise but how to achieve the most significant impact. Partnering with a single, trusted media partner can be the key to genuinely resonating with your audience. Choosing BetterWork Media Group (BMG) as your dedicated partner will boost your brand’s results more effectively than spreading your budget thin across multiple channels.
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