Amplify Your Reach. Drive Real Results.

BetterWork Media Group (BMG) is the premier resource for learning, talent, and human resources executives seeking to maximize their organizations' workforce potential. With award-winning publications like Chief Learning Officer and Chief Talent Officer, industry-leading events including the #1 Conference in L&D, Chief Learning Officer Symposium, and a database reaching over 275,000 professionals, BMG delivers unparalleled influence across the human capital management landscape. Our audience comprises senior decision-makers from Fortune 500 companies, solution providers, and higher education professionals dedicated to workplace excellence.

Through a comprehensive ecosystem of content, research, events, and recognition programs, BMG empowers leaders with actionable insights that drive organizational success. Our prestigious recognition initiatives, like LearningElite, celebrate industry excellence, while our in-depth research reports provide critical benchmarks and future projections. With executive education opportunities such as the Chief Learning Officer Accelerator and exclusive membership programs offering premium access to resources and networking, BMG creates a vibrant community where thought leaders inspire, colleagues collaborate, and innovative workplace solutions emerge in today's dynamic business environment.

We would love to tell you more about the success we’ve helped others accomplish and identify ways to work together. Get in touch today to learn more about positioning your learning or talent solution alongside our trusted brands and in front of the CLO and HR/talent management influencers and decision-makers we serve.

Our Brands

Our Reach and Audience

BMG serves a diverse and influential audience across the human capital management landscape:

- Direct+ L&D, Talent, and HR Executives: Our primary audience includes senior-level decision-makers and practitioners in Learning & Development, Talent Management, and Human Resources.

- Fortune 500 Companies: We reach executives and professionals across the Fortune 500, providing insights and solutions to the world's leading organizations.

- Solution Providers: We serve companies offering products and services in the L&D, Talent, HR, and Higher Education sectors, connecting them with potential clients and industry trends.

- Higher Education Professionals: Our content and services extend to those working in or partnering with higher education institutions, bridging the gap between academia and corporate learning.

With a robust database of over 275,000 professionals, BMG offers unparalleled access to key decision-makers and influencers in workforce development.

Industry-Leading Events

BMG fosters a vibrant community through a diverse portfolio of executive-level events and digital learning opportunities:

- The renowned Chief Learning Officer Symposium is our flagship conference for learning and development professionals.

- The new Chief Talent Officer Summit focuses on strategic talent management and leadership.

- Our long-running Breakfast Club series, now in its 20th year, offers networking and learning opportunities.

- Engaging webinars featuring industry experts, providing accessible, on-demand learning on cutting-edge topics in L&D, talent management, and HR.

- NEW! QuickTrack events are one-hour virtual events held four times per year. Each event includes a 15-minute all-conference presentation followed by three specialized tracks.

These events and digital offerings create spaces for thought leaders to inspire, colleagues to collaborate, and innovative workplace solutions to emerge. Our full-service event management team also designs and executes high-impact experiences for clients, both in-person and virtually.

Indepth-Research

Our Research and Advisory Services team conducts rigorous studies that reveal practical solutions for the marketplace. We deliver data-driven insights that give our partners a competitive edge through:

- Custom white papers

- Benchmarking programs

- Comprehensive surveys

Our flagship research reports provide critical insights into key areas of workforce development:

- State of L&D Report: An annual comprehensive analysis of trends, challenges, and innovations in Learning and Development.

- State of Talent Management Report: A deep dive into the evolving landscape of talent acquisition, retention, and development strategies.

- State of DEI Report: Examining current practices, progress, and challenges in Diversity, Equity, and Inclusion initiatives across industries.

- Future Role of a CLO Report: A forward-looking study on Chief Learning Officers' evolving responsibilities and strategic importance.

These reports offer valuable benchmarks, best practices, and future projections to help organizations navigate the complex world of human capital management.

Prestigious Recognition Programs

BMG celebrates industry excellence through our recognition initiatives that showcase best practices and drive industry-wide progress in human capital management:

- LearningElite: Our flagship awards program recognizes organizations that employ exemplary workforce development strategies that deliver significant business results. It's the only peer-reviewed ranking and benchmarking program developed with chief learning officers and qualified industry experts.

- Learning in Practice: These awards recognize learning leaders who have demonstrated excellence in designing and delivering employee development programs. Categories include strategy, innovation, business impact, technology, and more.

- Talent Trailblazers: This program honors professionals shaping talent management's future through innovative strategies and initiatives. It recognizes forward-thinking leaders who are making a significant impact on their organizations and the broader talent landscape.

- Diversity Value Index: This initiative assesses and recognizes organizations that successfully link diversity and inclusion initiatives to business outcomes, promoting a more inclusive and high-performing workplace.

Executive Education & Development

We offer specialized programs designed to accelerate the careers of learning and talent professionals:

- Chief Learning Officer Accelerator: A certification course that fast-tracks the development of new and aspiring Chief Learning Officers, providing them with the skills and knowledge needed to excel in this critical role.

- CXO Academy: An advanced learning platform that equips senior executives across various functions with the latest insights and strategies to lead in today's dynamic business environment.

Exclusive Membership Programs

BMG offers tailored membership options to meet the diverse needs of our community:

CXO+ Membership:

Available to Chief Learning Officer and Chief Talent Officer subscribers, this premium membership provides exclusive access to:

- In-depth industry research and reports

- On-demand learning resources

- Priority registration for BMG events

- An exclusive online community platform for peer-to-peer networking and knowledge sharing

- Members-only content, including expert interviews, case studies, and best practice guides

- Special discount codes for event and course registration, merch, and more

BMG Corporate Membership:

Designed for solution providers in the L&D, Talent, and HR space, this membership offers:

- Enhanced visibility in the BMG ecosystem

- Opportunities to contribute thought leadership content

- Priority access to sponsorship and speaking engagements at BMG events

- Customized market intelligence and lead generation support

- Exclusive networking events with industry leaders and decision-makers

These membership programs create a vibrant, interconnected community of professionals and organizations dedicated to advancing human capital management.

Products & Services

One partner stated, "It was an extremely collaborative experience working with BetterWork Media Group that led to positive pipeline generation and business outcomes for us." Another long-term client affirmed, "I've been in the industry for 20 years, so I've worked with them throughout, and the results continue to make me want to work with them."

No matter your goal - establishing thought leadership, generating qualified leads, increasing brand awareness, or driving conversions - we have the perfect platform to reach decision-makers with real purchasing power.

Foundation & Strategic Partnerships

BMG Corporate Membership

Launched in 2024, this exclusive opportunity connects your organization with BMG's vibrant L&D and talent management communities. Benefits include premium content placement, podcast visibility, advertising discounts, and VIP treatment at major events. It's your gateway to amplifying influence while supporting the evolution of workplace learning.

Integrated Media Packages

These comprehensive bundles provide strategic combinations of webinars, content creation, e-blasts, and event sponsorships tailored to different budget levels. From Elite to Signature packages, these solutions maximize your reach to 275,000+ decision-makers while simplifying your marketing efforts.

Prestigious Event Sponsorships

Chief Learning Officer Symposium & Awards

Sponsor the learning community's premier event for senior-level L&D decision-makers in a dynamic virtual format. This includes opportunities to participate in panel discussions, workshops, and awards ceremonies recognizing excellence in learning and development.

Chief Talent Officer Summit

Position your brand at this pivotal event for senior-level HR decision-makers, connecting directly with high-level talent officers who have significant purchasing power. The virtual format provides extensive engagement without travel requirements.

Breakfast Club Sponsorships

Secure exclusive sponsorship of these popular 2-hour virtual deep dives on critical industry topics, held throughout the year. Each event attracts learning executives and HR/talent professionals seeking actionable insights.

QuickTrack Virtual Events

These focused 60-minute events feature multiple expert presenters delivering actionable insights across three specialized tracks. Sponsors receive exclusive presentation opportunities to showcase thought leadership to an engaged audience.

Thought Leadership Vehicles

Learning Insights and Talent Insights Q&A Articles

Align your brand with thought leadership content featuring interviews with top learning and talent officers. Your sponsorship includes logo visibility, prominent placement, and lead generation opportunities.

Podcasts

Secure featured slots on industry-leading podcasts, including "Voices of CLO" or "The Talent10x," broadcast on major platforms. Podcasts include extensive promotion to BMG's networks.

Multimedia Content Options

Showcase your expertise through case studies, feature stories, videos, podcasts, social media campaigns, and custom research assets, all created with BMG's editorial team.

Webinar Solutions

Lead Generation Solutions

LeadGen Poll+ with LeadStream Integration

This interactive audience poll captivates talent and L&D leaders while collecting valuable insights and generating qualified leads through an engagement sequence combining polling with content syndication.

Content Syndication Opportunities

BMG's innovative lead generation solution combines webinar replays with strategic content syndication, delivering qualified leads from targeted L&D and talent/HR leaders.

Account-Based Marketing (ABM)

Target specific accounts through customized campaigns that leverage BMG's subscriber data to create precision-targeted initiatives.

Brand Visibility Options

Website Advertisements

Enhance brand visibility through native advertising, ROS banner ads, and welcome interstitials on BMG's highly trafficked websites that reach decision-makers seeking solutions.

Why Long-Term Brand Building Matters in B2B

Published: April 8, 2025

As today’s B2B buyers increasingly rely on brand familiarity when making decisions, a long-term approach to brand-building has never been more critical. Research shows that 95% of B2B buyers are not actively in the market at any given time, meaning successful marketing is about creating ongoing connections that establish your brand as a trusted choice when they are ready to buy. BetterWork Media Group supports this approach with year-round engagement strategies that keep your brand visible to L&D and HR decision-makers across trusted content, courses, and events.

BMG is the Key to Reaching Enterprise Leaders

Published: April 8, 2025

Effectively engaging today’s enterprise decision-makers requires a strategic approach that goes beyond standard advertising. According to Advertising Week’s insights into the enterprise B2B buyer’s journey, decision-makers rely on a series of trusted touchpoints before committing to a brand. For marketers aiming to reach learning and talent management leaders, aligning with a single, comprehensive media partner is key. That’s where BetterWork Media Group comes in.

Better Workplaces, Better Lives.