BetterWork Media Group (BMG) is the premier resource for learning, talent, and human resources executives seeking to maximize their organizations' workforce potential. With award-winning publications like Chief Learning Officer and Chief Talent Officer, industry-leading events including the #1 Conference in L&D, Chief Learning Officer Symposium, and a database reaching over 275,000 professionals, BMG delivers unparalleled influence across the human capital management landscape. Our audience comprises senior decision-makers from Fortune 500 companies, solution providers, and higher education professionals dedicated to workplace excellence.
Through a comprehensive ecosystem of content, research, events, and recognition programs, BMG empowers leaders with actionable insights that drive organizational success. Our prestigious recognition initiatives, like LearningElite, celebrate industry excellence, while our in-depth research reports provide critical benchmarks and future projections. With executive education opportunities such as the Chief Learning Officer Accelerator and exclusive membership programs offering premium access to resources and networking, BMG creates a vibrant community where thought leaders inspire, colleagues collaborate, and innovative workplace solutions emerge in today's dynamic business environment.
We would love to tell you more about the success we’ve helped others accomplish and identify ways to work together. Get in touch today to learn more about positioning your learning or talent solution alongside our trusted brands and in front of the CLO and HR/talent management influencers and decision-makers we serve.
Chief Learning Officer (CLO) is the premier resource for C-level and senior executives overseeing significant corporate learning investments. Established in 2003, CLO coined the title Chief Learning Officer and launched the CLO Symposium—the first event of its kind by CLO magazine editors. CLO empowers decision-makers shaping learning strategies and controlling substantial budgets.
Chief Talent Officer (CTO) is the trusted resource for senior talent leaders driving culture and strategy. Launched as Talent Management in 2005 and rebranded in 2024, CTO reaches decision-makers with significant budgets, empowering them to align talent strategies with business goals and make high-impact workforce investments.
Through our multifaceted approach and extensive reach, BetterWork Media Group equips business leaders with the resources, connections, recognition, and educational opportunities they need to create peak-performing workplaces in today's dynamic business landscape.
BMG serves a diverse and influential audience across the human capital management landscape:
- Direct+ L&D, Talent, and HR Executives: Our primary audience includes senior-level decision-makers and practitioners in Learning & Development, Talent Management, and Human Resources.
- Fortune 500 Companies: We reach executives and professionals across the Fortune 500, providing insights and solutions to the world's leading organizations.
- Solution Providers: We serve companies offering products and services in the L&D, Talent, HR, and Higher Education sectors, connecting them with potential clients and industry trends.
- Higher Education Professionals: Our content and services extend to those working in or partnering with higher education institutions, bridging the gap between academia and corporate learning.
With a robust database of over 275,000 professionals, BMG offers unparalleled access to key decision-makers and influencers in workforce development.
Our flagship publications, Chief Learning Officer and Chief Talent Officer, deliver cutting-edge insights on workplace trends, challenges, and solutions. Through articles, videos, events, newsletters, and interactive digital platforms, we provide leaders with the knowledge they need to drive organizational success.
BMG fosters a vibrant community through a diverse portfolio of executive-level events and digital learning opportunities:
- The renowned Chief Learning Officer Symposium is our flagship conference for learning and development professionals.
- The new Chief Talent Officer Summit focuses on strategic talent management and leadership.
- Our long-running Breakfast Club series, now in its 20th year, offers networking and learning opportunities.
- Engaging webinars featuring industry experts, providing accessible, on-demand learning on cutting-edge topics in L&D, talent management, and HR.
- NEW! QuickTrack events are one-hour virtual events held four times per year. Each event includes a 15-minute all-conference presentation followed by three specialized tracks.
These events and digital offerings create spaces for thought leaders to inspire, colleagues to collaborate, and innovative workplace solutions to emerge. Our full-service event management team also designs and executes high-impact experiences for clients, both in-person and virtually.
Our Research and Advisory Services team conducts rigorous studies that reveal practical solutions for the marketplace. We deliver data-driven insights that give our partners a competitive edge through:
- Custom white papers
- Benchmarking programs
- Comprehensive surveys
Our flagship research reports provide critical insights into key areas of workforce development:
- State of L&D Report: An annual comprehensive analysis of trends, challenges, and innovations in Learning and Development.
- State of Talent Management Report: A deep dive into the evolving landscape of talent acquisition, retention, and development strategies.
- State of DEI Report: Examining current practices, progress, and challenges in Diversity, Equity, and Inclusion initiatives across industries.
- Future Role of a CLO Report: A forward-looking study on Chief Learning Officers' evolving responsibilities and strategic importance.
These reports offer valuable benchmarks, best practices, and future projections to help organizations navigate the complex world of human capital management.
BMG celebrates industry excellence through our recognition initiatives that showcase best practices and drive industry-wide progress in human capital management:
- LearningElite: Our flagship awards program recognizes organizations that employ exemplary workforce development strategies that deliver significant business results. It's the only peer-reviewed ranking and benchmarking program developed with chief learning officers and qualified industry experts.
- Learning in Practice: These awards recognize learning leaders who have demonstrated excellence in designing and delivering employee development programs. Categories include strategy, innovation, business impact, technology, and more.
- Talent Trailblazers: This program honors professionals shaping talent management's future through innovative strategies and initiatives. It recognizes forward-thinking leaders who are making a significant impact on their organizations and the broader talent landscape.
- Diversity Value Index: This initiative assesses and recognizes organizations that successfully link diversity and inclusion initiatives to business outcomes, promoting a more inclusive and high-performing workplace.
We offer specialized programs designed to accelerate the careers of learning and talent professionals:
- Chief Learning Officer Accelerator: A certification course that fast-tracks the development of new and aspiring Chief Learning Officers, providing them with the skills and knowledge needed to excel in this critical role.
- CXO Academy: An advanced learning platform that equips senior executives across various functions with the latest insights and strategies to lead in today's dynamic business environment.
BMG offers tailored membership options to meet the diverse needs of our community:
Available to Chief Learning Officer and Chief Talent Officer subscribers, this premium membership provides exclusive access to:
- In-depth industry research and reports
- On-demand learning resources
- Priority registration for BMG events
- An exclusive online community platform for peer-to-peer networking and knowledge sharing
- Members-only content, including expert interviews, case studies, and best practice guides
- Special discount codes for event and course registration, merch, and more
Designed for solution providers in the L&D, Talent, and HR space, this membership offers:
- Enhanced visibility in the BMG ecosystem
- Opportunities to contribute thought leadership content
- Priority access to sponsorship and speaking engagements at BMG events
- Customized market intelligence and lead generation support
- Exclusive networking events with industry leaders and decision-makers
These membership programs create a vibrant, interconnected community of professionals and organizations dedicated to advancing human capital management.
One partner stated, "It was an extremely collaborative experience working with BetterWork Media Group that led to positive pipeline generation and business outcomes for us." Another long-term client affirmed, "I've been in the industry for 20 years, so I've worked with them throughout, and the results continue to make me want to work with them."
No matter your goal - establishing thought leadership, generating qualified leads, increasing brand awareness, or driving conversions - we have the perfect platform to reach decision-makers with real purchasing power.
BMG Corporate Membership
Launched in 2024, this exclusive opportunity connects your organization with BMG's vibrant L&D and talent management communities. Benefits include premium content placement, podcast visibility, advertising discounts, and VIP treatment at major events. It's your gateway to amplifying influence while supporting the evolution of workplace learning.
Integrated Media Packages
These comprehensive bundles provide strategic combinations of webinars, content creation, e-blasts, and event sponsorships tailored to different budget levels. From Elite to Signature packages, these solutions maximize your reach to 275,000+ decision-makers while simplifying your marketing efforts.
Chief Learning Officer Symposium & Awards
Sponsor the learning community's premier event for senior-level L&D decision-makers in a dynamic virtual format. This includes opportunities to participate in panel discussions, workshops, and awards ceremonies recognizing excellence in learning and development.
Chief Talent Officer Summit
Position your brand at this pivotal event for senior-level HR decision-makers, connecting directly with high-level talent officers who have significant purchasing power. The virtual format provides extensive engagement without travel requirements.
Breakfast Club Sponsorships
Secure exclusive sponsorship of these popular 2-hour virtual deep dives on critical industry topics, held throughout the year. Each event attracts learning executives and HR/talent professionals seeking actionable insights.
QuickTrack Virtual Events
These focused 60-minute events feature multiple expert presenters delivering actionable insights across three specialized tracks. Sponsors receive exclusive presentation opportunities to showcase thought leadership to an engaged audience.
Learning Insights and Talent Insights Q&A Articles
Align your brand with thought leadership content featuring interviews with top learning and talent officers. Your sponsorship includes logo visibility, prominent placement, and lead generation opportunities.
Podcasts
Secure featured slots on industry-leading podcasts, including "Voices of CLO" or "The Talent10x," broadcast on major platforms. Podcasts include extensive promotion to BMG's networks.
Multimedia Content Options
Showcase your expertise through case studies, feature stories, videos, podcasts, social media campaigns, and custom research assets, all created with BMG's editorial team.
Sponsored Webinars
Position your company as a thought leader with webinars hosted and marketed by Chief Learning Officer or Chief Talent Officer, reaching your target audience with turnkey implementation.
Spotlight Webinars
Developed and moderated by BMG's editorial department, these webinars allow organizations to associate with editorially driven content while generating quality leads.
Showcase Webinars
Present a case study followed by a product demonstration in this efficient 30-minute format that provides context and solution details.
Webinar Replays
Maximize existing content by replaying previously recorded webinars to fresh audiences, generating new leads with minimal additional effort.
Research & Custom Content
Generate high-credibility data and insights through custom surveys, white papers, executive summaries, and key findings documents that can be co-owned with BMG.
White Papers & Case Studies
Showcase solutions and leverage expertise through two-page assets featured in CLO/CTO publications and digital platforms, generating unlimited leads.
LeadGen Poll+ with LeadStream Integration
This interactive audience poll captivates talent and L&D leaders while collecting valuable insights and generating qualified leads through an engagement sequence combining polling with content syndication.
Content Syndication Opportunities
BMG's innovative lead generation solution combines webinar replays with strategic content syndication, delivering qualified leads from targeted L&D and talent/HR leaders.
Account-Based Marketing (ABM)
Target specific accounts through customized campaigns that leverage BMG's subscriber data to create precision-targeted initiatives.
Website Advertisements
Enhance brand visibility through native advertising, ROS banner ads, and welcome interstitials on BMG's highly trafficked websites that reach decision-makers seeking solutions.
Sponsored Content Newsletters
Place your brand directly alongside award-winning content in CLO Connection and CTO Connection newsletters, reaching 172,000+ and 116,000+ subscribers, respectively.
Sponsored E-Blasts
Deliver custom messages directly to CLO and CTO subscribers with complete creative control and detailed reporting on campaign performance.
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Published: April 8, 2025
As today’s B2B buyers increasingly rely on brand familiarity when making decisions, a long-term approach to brand-building has never been more critical. Research shows that 95% of B2B buyers are not actively in the market at any given time, meaning successful marketing is about creating ongoing connections that establish your brand as a trusted choice when they are ready to buy. BetterWork Media Group supports this approach with year-round engagement strategies that keep your brand visible to L&D and HR decision-makers across trusted content, courses, and events.
Published: April 8, 2025
Effectively engaging today’s enterprise decision-makers requires a strategic approach that goes beyond standard advertising. According to Advertising Week’s insights into the enterprise B2B buyer’s journey, decision-makers rely on a series of trusted touchpoints before committing to a brand. For marketers aiming to reach learning and talent management leaders, aligning with a single, comprehensive media partner is key. That’s where BetterWork Media Group comes in.
Published: April 8, 2025
As marketing budgets become more strategic, the question isn’t just where to advertise but how to achieve the most significant impact. Partnering with a single, trusted media partner can be the key to genuinely resonating with your audience. Choosing BetterWork Media Group (BMG) as your dedicated partner will boost your brand’s results more effectively than spreading your budget thin across multiple channels.
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