Award-Winning Editorial Content
Driving smarter decision-making
CLO and CTO deliver critical insights via articles, videos, newsletters, and interactive platforms.
Better Workplaces, Better Lives.
Expand Your Reach. Deliver Measurable Results.
BetterWork Media Group (BMG) is the leading platform for learning, talent, and HR executives looking to unlock workforce potential. Through award-winning publications like Chief Learning Officer and Chief Talent Officer, industry-defining events, and a network of over 275,000 professionals, BMG connects your brand with key decision-makers across human capital management.
Our ecosystem of content, research, events, and recognition programs equips leaders with actionable insights to drive business results. From benchmarking reports to executive education and exclusive membership programs, BMG fosters a thriving community where innovation, collaboration, and strategic transformation thrive.
Let’s explore how we can work together to elevate your brand and connect you with top L&D and HR influencers.
Our Brands
Since 2003, CLO has been the definitive resource for senior executives overseeing learning strategy and investment. Home to the original CLO Symposium, CLO supports leaders shaping the future of corporate learning.
Formerly Talent Management, CTO (relaunched in 2024) serves senior talent executives focused on aligning workforce strategy with business goals.
What We Offer
Through our multifaceted approach and extensive reach, BetterWork Media Group equips business leaders with the resources, connections, recognition, and educational opportunities they need to create peak-performing workplaces in today's dynamic business landscape.
Audience Reach
Serving a powerful and diverse audience
- Senior L&D, Talent, and HR executives
- Leaders at Fortune 500 companies
- Solution providers across HR, L&D, and EdTech
- Higher education professionals
Our database of 275,000+ professionals ensures unmatched access to decision-makers in human capital development.
Events That Build Community
Bring together thought leaders and practitioners to share insights and spark innovation
Chief Learning Officer Symposium The top conference for L&D leaders
Chief Talent Officer Summit Focused on strategic HR and talent
Breakfast Club Two decades of curated networking and learning
Webinars On-demand learning led by industry experts
*We also provide full-service support for custom client events.
In-depth Research
Delivering data-backed intelligence
Benchmarking reports: State of Learning & Development, State of Talent Management, State of DEI Report, and Future Role of the CLO
Custom white papers and surveys
Market insights for strategic planning
Prestigious Recognition Programs
Celebrating industry excellence in workforce development
- LearningElite – Peer-reviewed benchmarking of top organizations
- Learning in Practice Awards – Honors individual learning leaders
- Talent Trailblazers – Recognizes emerging leaders in talent strategy
- Diversity Value Index – Showcases impactful DEI practices
Executive Education & Development
- CLO Accelerator – Fast-track training for aspiring learning executives
- CXO Academy – Advanced learning for senior leaders across functions
Exclusive Membership Programs
Meeting the diverse needs of our community
CXO+ Membership (for CLO/CTO readers)
- Priority event access
- Premium research and reports
- Exclusive peer networking
- Member-only content and discounts
BMG Corporate Membership (for solution providers)
- Thought leadership and visibility opportunities
- Priority access to speaking and sponsorships
- Custom lead generation and market intelligence
- Access to high-level networking events
Products & Services
One partner stated, "It was an extremely collaborative experience working with BetterWork Media Group that led to positive pipeline generation and business outcomes for us." Another long-term client affirmed, "I've been in the industry for 20 years, so I've worked with them throughout, and the results continue to make me want to work with them."
No matter your goal - establishing thought leadership, generating qualified leads, increasing brand awareness, or driving conversions - we have the perfect platform to reach decision-makers with real purchasing power.
Foundation & Strategic Partnerships
BMG Corporate Membership
Launched in 2024, this exclusive opportunity connects your organization with BMG's vibrant L&D and talent management communities. Benefits include premium content placement, podcast visibility, advertising discounts, and VIP treatment at major events. It's your gateway to amplifying influence while supporting the evolution of workplace learning.
Integrated Media Packages
These comprehensive bundles provide strategic combinations of webinars, content creation, e-blasts, and event sponsorships tailored to different budget levels. From Elite to Signature packages, these solutions maximize your reach to 275,000+ decision-makers while simplifying your marketing efforts.
Prestigious Event Sponsorships
Chief Learning Officer Symposium & Awards
Sponsor the learning community's premier event for senior-level L&D decision-makers in a dynamic virtual format. This includes opportunities to participate in panel discussions, workshops, and awards ceremonies recognizing excellence in learning and development.
Chief Talent Officer Summit
Position your brand at this pivotal event for senior-level HR decision-makers, connecting directly with high-level talent officers who have significant purchasing power. The virtual format provides extensive engagement without travel requirements.
Breakfast Club Sponsorships
Secure exclusive sponsorship of these popular 2-hour virtual deep dives on critical industry topics, held throughout the year. Each event attracts learning executives and HR/talent professionals seeking actionable insights.
QuickTrack Virtual Events
These focused 60-minute events feature multiple expert presenters delivering actionable insights across three specialized tracks. Sponsors receive exclusive presentation opportunities to showcase thought leadership to an engaged audience.
Thought Leadership Vehicles
Learning Insights and Talent Insights Q&A Articles
Align your brand with thought leadership content featuring interviews with top learning and talent officers. Your sponsorship includes logo visibility, prominent placement, and lead generation opportunities.
Podcasts
Secure featured slots on industry-leading podcasts, including "Voices of CLO" or "The Talent10x," broadcast on major platforms. Podcasts include extensive promotion to BMG's networks.
Multimedia Content Options
Showcase your expertise through case studies, feature stories, videos, podcasts, social media campaigns, and custom research assets, all created with BMG's editorial team.
Webinar Solutions
Sponsored Webinars
Position your company as a thought leader with webinars hosted and marketed by Chief Learning Officer or Chief Talent Officer, reaching your target audience with turnkey implementation.
Spotlight Webinars
Developed and moderated by BMG's editorial department, these webinars allow organizations to associate with editorially driven content while generating quality leads.
Showcase Webinars
Present a case study followed by a product demonstration in this efficient 30-minute format that provides context and solution details.
Webinar Replays
Maximize existing content by replaying previously recorded webinars to fresh audiences, generating new leads with minimal additional effort.
Research & Content Assets
Research & Custom Content
Generate high-credibility data and insights through custom surveys, white papers, executive summaries, and key findings documents that can be co-owned with BMG.
White Papers & Case Studies
Showcase solutions and leverage expertise through two-page assets featured in CLO/CTO publications and digital platforms, generating unlimited leads.
Lead Generation Solutions
LeadGen Poll+ with LeadStream Integration
This interactive audience poll captivates talent and L&D leaders while collecting valuable insights and generating qualified leads through an engagement sequence combining polling with content syndication.
Content Syndication Opportunities
BMG's innovative lead generation solution combines webinar replays with strategic content syndication, delivering qualified leads from targeted L&D and talent/HR leaders.
Account-Based Marketing (ABM)
Target specific accounts through customized campaigns that leverage BMG's subscriber data to create precision-targeted initiatives.
Brand Visibility Options
Website Advertisements
Enhance brand visibility through native advertising, ROS banner ads, and welcome interstitials on BMG's highly trafficked websites that reach decision-makers seeking solutions.
Sponsored Content Newsletters
Place your brand directly alongside award-winning content in CLO Connection and CTO Connection newsletters, reaching 172,000+ and 116,000+ subscribers, respectively.
Sponsored E-Blasts
Deliver custom messages directly to CLO and CTO subscribers with complete creative control and detailed reporting on campaign performance.
Resources
We've curated resources just for you. Download below!
CMO Connection Blog
5 Webinar Trends CMOs Can't Ignore
When Marketing to HR and Learning Leaders
Published: August 26, 2025
Webinars continue to stand out in B2B marketing for their ability to engage decision-makers, particularly senior HR and learning executives, such as CLOs, CTOs, CHROs, and people leaders. These professionals crave substance, strategy, and solutions that deliver measurable impact.
Recent benchmarks confirm what CMOs know: webinars remain incredibly effective, but only when thoughtfully executed. Here are five key trends you can follow to make your webinars not just seen, but trusted and acted upon.
Influencing the Invisible: How Thought Leadership Helps CMOs Reach the Hidden L&D and HR Buyer
Published: July 30, 2025
As a CMO selling to enterprise learning and talent leaders, your primary buyers - CLOs, Chief Talent Officers, and CHROs - may be visible in your CRM, but they’re only part of the story.
According to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report, more than 40% of B2B deals stall due to misalignment within buying committees. That’s because decision-making isn’t confined to titleholders anymore; it’s distributed across “hidden buyers” like finance, procurement, IT, DEIB officers, and operations leaders. And in HR and L&D deals, these stakeholders are particularly influential.
The big takeaway? Your brand's ability to reach and influence these hidden buyers often determines whether you close the deal or lose to someone else who better understands their world.
The CLO–CTO Alliance: What Savvy B2B CMOs Must Understand About Their Buyers
Published: June 26, 2025
If your company sells to HR and learning leaders, your marketing success depends on more than compelling messaging or flashy creative. It depends on deeply understanding the evolving power dynamics, priorities, and pressures your buyers face, and today, one of the most important forces shaping those priorities is the relationship between the Chief Learning Officer (CLO) and Chief Talent Officer (CTO).
As these two roles converge to drive workforce strategy, they’re also influencing how decisions are made, which investments get prioritized, and what kinds of partners they trust.
Why Long-Term Brand Building Matters in B2B
Published: May 15, 2025
As today’s B2B buyers increasingly rely on brand familiarity when making decisions, a long-term approach to brand-building has never been more critical. Research shows that 95% of B2B buyers are not actively in the market at any given time, meaning successful marketing is about creating ongoing connections that establish your brand as a trusted choice when they are ready to buy. BetterWork Media Group supports this approach with year-round engagement strategies that keep your brand visible to L&D and HR decision-makers across trusted content, courses, and events.
BMG is the Key to Reaching Enterprise Leaders
Published: April 8, 2025
Effectively engaging today’s enterprise decision-makers requires a strategic approach that goes beyond standard advertising. According to Advertising Week’s insights into the enterprise B2B buyer’s journey, decision-makers rely on a series of trusted touchpoints before committing to a brand. For marketers aiming to reach learning and talent management leaders, aligning with a single, comprehensive media partner is key. That’s where BetterWork Media Group comes in.
Investing in One Trusted Partner Maximizes Impact
Published: March 3, 2025
As marketing budgets become more strategic, the question isn’t just where to advertise but how to achieve the most significant impact. Partnering with a single, trusted media partner can be the key to genuinely resonating with your audience. Choosing BetterWork Media Group (BMG) as your dedicated partner will boost your brand’s results more effectively than spreading your budget thin across multiple channels.
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